b'H E L P F U L I N F O R M A T I O NPOPULAR LABEL TERMSAdhesive: Illustrated on page 31 and 33 Single or Sheeted: Labels are individually cut and stacked. Back: Adhesive is on the back side of the label. If the label is being applied to a window, it would go on theStatic Cling: Label material that has a static charge allowingoutside of the window. it to stick to smooth clean surfaces, without the use of adhesive.Face: Adhesive is on the front of the label. If label is Will stick to glass, baked enamel and plastic. Can be easily being applied to a window, it would go on the inside removed and repositioned. Not recommended for outdoor use. of the window. Static Cling can come in back or face static.Backside Printing: Also called liner print, is printed on theVarnish: A clear liquid coating applied over the top of your liner of the label. Great for coupons or to detail any additionallabels color imprint to give it protection against light handling information needed. Illustrated on page 20 and light moisture or a specific glossy or matte finish.Bleed: Ink coverage extends to the edges of the label. We do Weatherproof: These labels are heat, cold, moisture, andnot suggest setting up square corner (butt cut) labels with a sunlight resistant for up to 1years. Note, not all inks arebleed (ink coverage to all edges). This may require an upcharge.suitable for direct sunlight exposure for this length of time.Illustrated on page 7 Ask your Sales Associate what colors have the best longevityfor fade resistance. BOPP: A type of film material also known as polypropylene.Stands for Biaxially Oriented Polypropylene. Border: There are several ways to illustrate a border. Bleed border: A border at least1 / 8 "wide on all GENERAL ART GUIDELINESsides where ink bleeds off the edge of the label.Illustrated on page 7 Stock border: A border set in at least1 / 8 "on all ArtworkLogos, Illustrations, photographs, typesetting,sides that exposes the material as the border. borders, graphics, reverses.Illustrated on page 10Set-in border: A design in the artwork set in at least1 / 8 " BleedsBuild in1 / 8 "bleed for any art that extends on all sides that creates a border. Illustrated on page 7 beyond the die cut.Butt Cut or Square Corner: Type of cutting the label stock toCamera Ready or Print ReadyArtwork that is exact size that uses fixed blades instead of dies. Labels are cut to sizesize, positioned correctly and color separated. It can be with no excess liner. Unless additional tooling is used, butt cutin the form of electronic files (using one of our supported labels do not bleed. Illustrated on page 10 & 34 file formats.) If artwork contains screens, please provide an electronic art file. Upon request hard copy or disk EDP Smudgeproof: Type of material used for dot matrix artwork will be returned via USPS.printers. A very porous material. Not recommended for flood coats or heavy ink coverage. Test white litho as an alternative. Customer Supplied CopyCopy should be typewrittenor hand-printed by the customer so it is clear andFlood Coat: Entire label is coated with a specific color to giveerror-free. We will follow the exact specifications in laying the label stock a unique color. Illustrated on page 11 out your label. In the absence of exact specifications, our artists will use their best judgment in designing your Lamination: Clear film coating provides extra durability label. We will not be responsible for errors of customer and extends label life. provided specifications or in the design of the label, so Liner: Is the coated carrier the label sits on. This is what long as it is reasonable. We may require review of aholds the label until it is ready for application. free PDF proof. Call for quotations on orders requiring unusually extensive design or layout.Litho: Another way to describe white matte paper stock.Fine Copy in ReverseIs not recommended toLitho or Matte finishes are great for hand writing. go below 6 point type.Matrix: The material around the label that is typically Multi-ColorRequires color separated art with color removed and discarded.placement denoted clearly.Perforation: The liner is perforated between each label,making it easy to be torn apart. ProofsArt proofs are available in thefollowing formats:Reverse: Label stock color is shown through the ink coverage PDF proof (electronic)to create an image. Illustrated on page 12 & 17. Fine copy in Paper proof (paper or fax)reverse is not recommended below 6 point type.If extensive artwork manipulation is required, additional Screen: An art method of taking a color and reducing its densitycharges may apply. See Sales Associate for details.using dotted pattern. Illustrated on page 12. If artwork contains screens, please provide an electronic art file. We can hold screen values of 3% to 95%. 37'